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  • Tours is a marketing tool to get prospective clients.
  • Directors or assistant directors conduct the tours in the facility.
  • Parents look for professionalism, organization and knowledge of the program.
  • A productive tour should consist of :
    1. Introducing yourself
    2. Asking the parent the ages of the children
    3. Touring the facility
    4. Curriculum
    5. Teacher profile in the classroom
    6. Meals
    7. Hours of operation
    8. What are their needs
    9. Tuition
    10. Prospective start date
    11. Answering questions
    12. Parents filling out an informational sheet
    13. Providing an enrollment package if they are ready to move forward
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